Saving money is about good habits. Small, simple, and repeatable habits. One route to getting ahead financially is to save money on the little purchases in life that are made every week. Once an off brand product has been proven and integrated into your shopping routine, it brings easy and instinctive savings every day moving forward. This boring but impactful notion is what lead to the creation of The Off Brand Guy. I am here to let you know which off brand and private label products are “just as good”, “not as good”, or frankly “garbage” in comparison to the name brands.