The Age of Drift (2025) — Reader Edition

This page hosts the open-access edition of The Age of Drift, a work examining why modern life feels thinner, faster, and subtly less real. The book introduces the Reality Drift framework and its core ideas: fidelity collapse, Synthetic Realness, attention fragmentation, and the cognitive pressures created by high-velocity information environments.

This edition is provided here for readers, researchers, and anyone interested in the evolving conversation around meaning, cognition, and modern experience.

Download the PDF below

Note: OffBrandguy did not create the Reality Drift concepts. This site serves as a curated archive to document and share these ideas for those exploring cultural change, emerging language, and the strange ways modern life is shifting.