Battle Of The Men’s Pomade Brands – 2020

Pomade definition: What is pomade? Pomade is a waxy or oily substance use to style hair as an alternative to hair gel. Unlike gel, it does not dry out or harden hair.

Men’s Pomade Brands Reviewed:

Suavecito®  Firme HoldMurray’s®Equate® Styling FiberEquate® PomadeAmerican Crew® FiberAmerican Crew® Pomade
Price$11.99$13.25 ($4.42)$6.42$6.42$10.19$5.40
Size4oz3oz x33.8oz3.8oz3oz1.75oz
Price Per Oz$3$1.47$1.69$1.69$3.40$3.09
BaseWaterOilWater (Wax)WaterWater (Wax)Water
Container StyleScrew TopPop TopScrew TopScrew TopScrew TopScrew Top
Main IngredientBeeswaxPetrolatumBeeswaxLanolinBeeswaxLanolin
Hold TypeFirmeHeavyStrongMediumStrong/HighMedium
ScentUnique, MasculineExtremely SubtleSmells Like A Barber ShopExtremely SubtleMasculineCitrus, Fruity
Equate Styling Fiber & Equate Pomade

Off Brand – Walmart’s Equate® Fiber

This is my current go to. I was tired of paying over $10+ for a small container of hair product. When I stumbled upon the Equate men’s pomade offering at Walmart, I could barely contain my excitement. They even have similar sub types comparably to the name brand product, at half the price.

The fiber gives a stronger hold, closer to what I could accomplish with an oil based product like Murray’s but without the residual grease. I highly recommend this product. I have seen some reviews state that this product does not last as long as the name brand, and that it can leave flakes. I have never experienced this. I applied it eight hours ago and just checked, still a nice, firm hold.

Off Brand – Walmart’s Equate® Pomade

This is the Equate version of the classic medium hold pomade. The classic go for most pomade users. Unlike the fiber which is waxy the texture is more similar to gel.

The product is easily scooped up into your fingers so it can be easy to over apply. It goes on smoothly and the outcome is better than the gel products. In my opinion, the main difference is a lighter hold than the fiber product.

Name Brand – Suavecito® Firme Hold

I have at times made this my go to. It is on the cheaper side for a quality, water based pomade. Just after briefly feeling the texture of this product you can tell it is better for long term hair health. 

In other words, it feels water based. A refreshing masculine scent and easy wash out make it a solid choice. It can be purchased online in quantities of three for additional savings.

Name Brand – Murray’s®

This is a classic. Your grandpa’s pomade. An old-school oil based, petrolatum product. It is extremely effective but has the tendency to linger in your hair and can be more challenging to wash out. Also, it extremely thick and can be more difficult to apply.

I’ve always worried about the long term of use of an oil based product. Does it lead to hair health issues? Will it make me go bald? I’ve never desired to take the risk. The upside is it doesn’t get any cheaper than, Murray’s!

Name Brand – American Crew® Fiber

This is the name brand fiber product, with a wax-like texture. It is sold in many salons at up to $20 per container. Like many of these products it works well applied on slightly wet hair.

It has an excellent hold that lasts all day, and in my experience does not harden the hair like cheap hair gel products. It is very versatile and for those that want a stronger hold. Though, I do not see any difference in performance to the Equate Fiber product from Walmart.

Name Brand – American Crew® Pomade

This is a classic. A flexible, medium hold pomade that works well with all hair types, in theory, and offers a high shine appearance. Most folks first gravitate towards a pomade like this to avoid the stiff, crustiness of cheap hair gels. While it is more cost effective to purchase at Amazon over a local salon or barbers, it still remains overpriced.

Verdict: Walmart’s Equate Fiber & Walmart’s Equate Pomade – Just As Good

Out of the men’s pomade brands reviewed the Equate Fiber product was my overall preference with a more firm hold.

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